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Sagamore Signal from Sagamore Insurance Company
  E-newsletter of Sagamore Insurance Company
April 2012

Distracted Driving

As April comes to an end, so does the third annual National Distracted Driving Awareness Month, an initiative that aims to educate the public about the dangers of distracted driving. In honor of this effort, Sagamore Insurance Company would like to offer some resources to educate you about the impact this issue can have, as well as methods you can employ in your daily life to minimize your risk of becoming involved in an incident created by distracted driving. We all share the roadways and collectively we can create a safer driving culture for ourselves and the generations that follow. Please take some time to explore this information and pass it along to those closest to you.

The Facts

Distracted driving is any activity that could divert a person's attention away from the primary task of driving. All distractions endanger driver, passenger and bystander safety. These distractions can include texting, using a cell phone, eating, drinking, talking to passengers, grooming, reading, using a navigation system, watching a video, and adjusting a radio, CD player or MP3 player.

Driving is a complex task that requires one's eyes on the road, hands on the wheel and brain focused on the task at hand. According to the National Safety Council, drivers engaged in cell phone conversations, with either hand-held or hands-free devices, can fail to see up to 50 percent of their driving environment, including stop signs, pedestrians and red lights.

Do your part

Pledge to drive distraction-free on the National Safety Council's website . Pledging means you will refrain from having a phone conversation or texting while driving your vehicle.

Spread awareness

In addition to taking the pledge, you can spread awareness of this issue using social media. Share what you know about the dangers of distracted driving on Facebook, Twitter or other sites. Here are some sample tweets you can use:

I care about your safety and I want you to #drivecellfree

Help save a life. #drivecellfree

Roadway safety is everyone's responsibility. #drivecellfree

Take action

There are several mobile applications that help eliminate or minimize phone usage while driving. Some target teens and families while others are tailored for commercial or fleet operations in an effort to monitor and control for driver behavior. Some popular apps include:

Text No More (free)

Drive ($13.95 per year, $34.95 per year for family plan)

On the Move (free)

ZoomSafer ($3 per month)

Sprint Drive First ($2 per month added on to phone bill)

Learn more

For more information on distracted driving, check out the following resources:

AT&T video "The Last Text"

Advocates for Cell-Free Driving

National Safety Council



In This Issue

Distracted Driving

Fuel For Thought

Girl texting and driving

Fuel Tank IconFuel For Thought

Did You Know?

• Text messaging creates a crash risk 23 times worse than driving while not distracted. (VTTI)

• Sending or receiving a text takes a driver's eyes from the road for an average of 4.6 seconds, the equivalent of driving the length of an entire football field blind, if traveling at 55 mph. (VTTI)

• Using a cell phone while driving, whether it's hand-held or hands-free, delays a driver's reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. (University of Utah)

• Driving while using a cell phone reduces the amount of brain activity associated with driving by 37 percent. (Carnegie Mellon)



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